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Aggressive marketing essential to promote tourism, says DPM

Malaysia must be more aggressive in its tourism promotion to remain competitive among neighbouring countries. Deputy Prime Minister Tan Sri Muhyiddin Yassin said it was important for Malaysia to study Thailand's success in attracting a huge number of tourists. Malaysia TourismHe said there is still room for improvement in promoting the country's tourism products. “A more detailed plan and aggressive marketing is needed to realise Malaysia's full potential,” he said after a briefing by the Tourism Authority of Thailand and Thailand's Tourism Ministry here yesterday. Muhyiddin said if Malaysia is to attract more tourists while facing competition from neighbouring countries, it must have better infrastructure. For example, he pointed out that Thailand's future tourism plans include the expansion of Phuket International Airport. “To develop the tourism sector, contributions by both the private and public sectors is crucial. “In the private sector, investors can build hotels and theme parks, among others,” said Muhyiddin. These efforts are important to attract “quality tourists” who stay longer and spend more when visiting a country, he added. Muhyiddin said to develop Malaysia's tourism sector, it is necessary to strengthen the relationship between the country and Thailand. He expressed hope that efforts to promote tourism in conjunction with Visit Malaysia Year 2014 will bring in 28 million tourists to the country. Source: http://thestar.com.my/news/story.asp?file=/2013/5/24/nation/13155387&sec=nation

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